Early January 2016, we were invited for an interview by Hardware Trends – a non-profit media publishing group that share the latest information, updates and reviews on Professional, Industrial & Do-It- Yourself (DIY) hardware, tools and related products & services in Malaysia. We are truly honoured to share the story of ATKC with its fellow readers, on how we design, build and transform towards modernizing a family business – Hardware Store Malaysia.
ATKC Hardware Trading Sdn Bhd celebrates its 16th anniversary this year. From the humble beginning in 2000 by its founder Mr. Ang Teck Kwan till the transformation process led by his children, today ATKC has grown strong to be a major player in hardware and building materials industry in Malaysia.
“It is a family business, but we manage it by adopting the best business practices in the corporate world. Ensuring highest quality of product and customer service not only increase our credibility but also uplift our professional image in the market,” Kok Gei, Managing Director said.
ATKC is pioneer in pursuing innovative excellence, and is actively adapting information technology in their daily operations. The implementation of information system in their core business has enabled them to build a more effective and efficient business model. Decision makings are supported by collective data analysis, which in turn allow them to better strategize for the future growth.
“Our vehicles are installed with GPS tracking system, all deliveries are constantly monitored to ensure highest efficiency, accountability and on-time deliveries to all our customers.” Kok Wee, Operation Director explained.
With these knowledge and experience, ATKC ventures into e-commerce and launches its online store flagship at 2013, bringing customers greater convenience and accessibility into ATKC’s comprehensive range of products & services, anytime anywhere.
“Our online presence allows us to reach out to our potential customers from other places, states, and even countries beyond imaginations.”
“Our online store also serve as Builders’ Directory, and is popular amongst professionals and home owners for product sourcing, comparison, budgeting and project planning. This value added service is our key propositions, apart from just online sales.”
Subtle yet humble even with the largest hardware & building materials online store in Malaysia, Kok Gei concluded, “At ATKC, we try to accommodate as best we can to our customers. On top of providing our customers with a very wide range of products, we also provide services that can help our customers achieve their goals, whether they be small, medium or large projects.”
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