Vote For ATKC! SITEC Malaysia Top E-Commerce Merchant Awards 2016

With great pleasure, we would like to inform you that our online store has been shortlisted as one of the nominee for the prestigious SITEC Malaysia Top E-Commerce Merchant Awards 2016.

The final 10 winners will be judged based on 50% from panel judges and another 50% from online voting scores. Online voting will be conducted for 10 days from 22nd March – 31st March 2016. We sincerely plead for your support, in recognition of our online store’s achievements in pioneering Malaysia’s e-commerce industry.

“We are specialist in term of hardware & building materials, which includes building, construction and home improvement related industries. We have approximately 10,000 SKUs online, making us Malaysia’s LARGEST Hardware & Building Materials Online Store. Our target audience includes home owners, contractors, engineers, consultants, architects, quantity surveyors, project managers and many other professionals, where they utilize our online platform as “building directory” to search for required products and services, project planning & costings, procurement and other related trades. We have our own logistic team to ensure to ensure highest efficiency, accountability and on-time deliveries to all our customers. We also work closely with Malaysia SMEs as partners, featuring their products & services at our online portal to build international presence beyond boundaries.”


Yours truthfully,
ATKC Hardware Trading Sdn Bhd (836639-K)
ATKC e-Commerce Warehouse Online Store
Malaysia’s LARGEST Hardware & Building Materials Online Store.

When we first hear about the SITEC Malaysia Top E-Commerce Merchant Awards 2016, all of us in the team were very enthusiastic. The first of its kind in Malaysia, this prestigious award set to recognize & reward those online merchants that have demonstrated excellence in the e-commerce sphere. Intrinsically, it is also a direct reflection of the online store’s branding, commitment and accomplishment. This is definitely a great opportunity for us to measure ourself!

Once we have firmed up our entry, we immediately held a brainstorming session to develop new ideas and innovations for this competition. We understand that we have to impress all the judges, and we must surprise the online voters too, delivering the “WOW” effect! Being first timer, we are definitely in immense nervous and tense.

Looking at our unique product listings & targeted audiences, we further improvised our e-store model to be “customer centric” in creating positive online shopping experience, whether at the point of sale or post sale. Our new e-store looks more simple, neat and professional yet maintaining the originality of our own brand – ATKC. Technically, we have also focused on the speed and functionality in the upgraded version, allowing faster responsive time and higher relevancy in term of search results from our thousands of online SKUs. That is the real challenge!

This competition has sparked our critical thinking on what does it take to be one of the Malaysia’s top e-commerce merchant! And, we enjoyed every single stage of it.



Get To Know Us – Our Online Team

Our team comprises of young home-grown talents from different academic backgrounds, with most of their qualifications not related to Information Technology (IT). It was their personal traits, ideas, creativity and passions that captivated us during the recruitment session. We believe that the future lies in the upcoming generation, and they should be given the opportunity, guidance, trust and independence to command and excel in this digital frontier.

When we first talked about our e-commerce project back in 2012, we ended up with many mixed responses and comments. Some were positive but mostly remained negative and skeptical. However, we treated all as constructive suggestions to further improvise & strategize our project plan, and we took up the challenge!

On the year 2013, we officially soft launch our e-store with the mission to be Malaysia’s Largest Hardware & Building Materials Online Store. Like most of the start-ups, we have also encountered many obstacles. The most difficult was actually “Customer Service”, especially in managing the customers’ expectations and gaining their trust. The fact that many customers still prefer to visit the physical hardware store also posed as a significant hindrance. Some customers cited their concerns over the authenticity and credibility of our e-store, and there are some whom hesitated due to potential fraudulence activity and payment security in online transactions. Lastly but not, our biggest challenge was the delivery service as we have to handle products ranging from the smallest “screw” to the biggest “blocks of bricks”. But, we did not lose our faith, instead we march forward these hurdles with persistence and perseverance!

As result, we have registered about 10,000 visitors for the first year, 80,000 visitors in 2014 and the figure tripled to 300,000 visitors in 2015. Our sales growth have also recorded similar trend, with a total online sales of RM2,000,000.00 in 2015. Now, we even have our own logistic team to execute the deliveries! All our transporting vehicles are GPS monitored to ensure highest efficiency, accountability and on-time deliveries to all our customers. We have grown significantly over the years, and we acknowledged that we could not have done it without you!

Thank you for so much for your support.



The Selangor Information Technology and E-Commerce Council (SITEC) is an initiative by the Selangor State Government, under the secretariat of Invest Selangor. SITEC aims to spur the development of Selangor as the E-Commerce trading hub for Southeast Asia, as well as nurture tech startups and uplift the startup ecosystem.

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