ATKC & Kansai Paint – Painting Solutions Case Study

“… got tired of painting…If I paint again, I will have the same problem…that’s why I didn’t paint my house…”, Mr. Boon. These words continue to inspire us – It is not just about selling paint, but instead the values to our customers.


2 years ago, Mr. Boon has given up painting entirely after his “ugly” experience in painting his own house. Upon knowing this, we decided to pay him a visit with our anchor paint partner Kansai Paint to find out the truth! Let’s hope we can reignite his painting passion once more!


With our experience, we always believe that selling is not difficult and everyone can sell, but the challenge is how to sell value rather than price? And how to stay competitive based on the value of our products & services? The simplest solution, might just be – Listen to your customers!


In this sequel, we are back again with Kansai Paint to revisit Mr. Boon in solving his long term painting issue. We are determine to find the root cause and address the solutions. Can we paint up to Mr. Boon’s expectations? Watch this video to find out more! | Animal Hero – A tribute to Mr. Yeoh

“…If you don’t like animals, why you want to harm them…I don’t expect you to love them, but please have compassion for them…”, our pet food supplies online store was established to support & contribute towards animal welfare as part of the Corporate Social Responsibility (CSR) initiatives and to promote the awareness of responsible pet ownership! We would like to feature Mr Yeoh in this Animal Hero epic for his outstanding contribution to animal welfare and long standing commitment in rescuing the abandoned or abused animals.

Join us and together we say NO to animal cruelty!

Welcome to

Pet Food Supplies at the Lowest Price

Great news to all our pet lovers!  We are proud to announce our new e-store, where you can now order your favorite pet food supplies conveniently within clicks.

Enjoy introductory 10% Special Offer & Free Shipping to your home or office within Selangor, Kuala Lumpur & Putrajaya! And you can even opt for Late Evening Delivery at the comfort of your time.

Register now for instant 50 rewarding points, and earn extras when you shop online with us!

At, we always welcome your suggestions for continuous improvements! Earn additional 25 rewarding points for every product review submitted to us!

Purchase Guide


About was founded with the mission of “connecting pet lovers with a wide range of pet food & supplies at the lowest price, supported by an outstanding level of service, quality & value”. We support our business idea by enabling the following commitments.

  • Strategic sourcing with honesty, integrity & reliability.
  • Creating an efficient hassle-free online shopping & distribution channel.
  • Collaborative partnership with brand owners, importers, wholesalers and distributors.
  • Sensitive & respectful to all stakeholders, and in everything we do.
  • Supporting & contributing to animal welfare. is wholly owned and operated under ATKC Hardware Trading Sdn Bhd (836639-K).

Shop conveniently, anytime anywhere.

Happy Chinese New Year 2017 – Year of Rooster


Dear Valued Customers, Suppliers, Vendors & Partners,

We would like to take this great opportunity to wish you and your beloved family a happy and prosperous new year.

May this year bring all of us good health, abundance of wealth and longevity!



The Board of Directors & The Management
ATKC Group of Companies


In the spirit of Gong Xi Fa Cai, enjoy additional 5% OFF total purchase when you shop online at our e-store!

Coupon code: CNY2017
Validity: 28th-30th January 2017

Happy New Year 2017

Happy New Year 2017.

We wish you and your beloved family abundance of joy and happiness! Let this year be filled with prosperity and contentment for all of us!

We would like to take this opportunity to congratulate our people for their excellent performance and accomplishment last year! An unforgettable 2016, with our many media highlights and our first business award – Excellent Eagle, Golden Eagle Award 2016 – Malaysia 100 Excellent Enterprise. With their hard work, dedication and determination, the company continue to soar and reach new heights!

We acknowledged that we could not have done it without your loyal support too! We hereby would like to say, “Thank You”.

In the spirit of celebration, we are spreading the joy with our Store Wide Sales Party with additional 5% OFF total purchase! Grab it now.

Coupon code: 01012017
Validity: 1st & 2nd January 2017

Shop conveniently, anytime anywhere.


Board of Directors,
ATKC Group of Companies

The Star Newspaper Metro SMEBiz – Going hard at IT

It was indeed lucky to have a revisit from The Star newspaper daily since our last featured story on March 2015. And this time, we made it to the cover story of Metro SMEBiz – how the siblings transformed the business and going online into the digital era, and still thriving! We also shared about our progress, plans & strategies, and also the challenges in integrating e-commerce into export business.

“It’s about seeing your customers being happy.”

“Many of the things we did earlier incurred cost, but if we are just looking at things from the money perspective, we would never be where we are now.”

Read about our story at The Star Metro SMEBiz dated 31st October 2016.


Gunning for success

“When Ang Kok Gei and his two siblings decided to join the family’s hardware store business after university, their father was aghast rather than thrilled. But the trio has since modernised the business and added an online store, and ATKC Hardware is thriving.”


[Download PDF file here]


Going hard at IT

“A hardware store is likely the last thing on one’s mind when one thinks about digitising business and going online. But ATKC Hardware in Banting is one such business that has made the transition into the digital era..”


[Download PDF file here]

Our e-Commerce Logistic Challenge 2016

At ATKC, we always believe the importance of synergy between e-commerce & logistic. And that is why when we started our online store in year 2013, we have also build & develop our logistic fleet in parallel time. Today, we have about 20 transporting vehicles comprising of lorries, van, car and motorbikes. All our vehicles are GPS tracked to ensure highest efficiency, accountability and on time deliveries to all our customers.

Have you ever imagine being part of the delivery team? Follow us for an exciting day trip with our driver, cruising the streets & delivering right to your doorsteps!

We are Excellent Eagle – Golden Eagle Award 2016

29th September 2016 – It came to our surprise, when our company “ATKC Hardware Trading Sdn Bhd” was called out during the results announcement ceremony for being selected as one of the winners of Golden Eagle Award 2016. We won the Excellent Eagle category, our very first business award!

As one of the participants, we see this competition as a good opportunity to benchmark ourselves. Think of it, if we win, our company will be prominently recognized as one of the top enterprises for outstanding performance and achievements, but if we lose, it is a good time to reassess our strengths and weaknesses, identify our mistakes, correct it and make a come back the following year.

Either one, our answer is WE WILL NOT GIVE UP!

Thank you everyone for your best wishes & support.


Organized by Nanyang Siang Pau, Golden Eagle Award 2016 is a valuable platform to give due recognition to exemplary businesses, while envisioned to propel Malaysia corporates to charge forward for greater development.

In view of today’s dynamic economic environment, Golden Eagle Award 2016 will focus its seminars on four specific topics:

  • New Strategies to Tackle Currency Fluctuation
  • New Internet Tools
  • New Businesses to Go Global
  • New Values of Human Capital

Eyeing the world with creativity aplenty, Nanyang Siang Pau is in the hope that corporates can fuel their businesses by demonstrating creativity to weather any obstacles. Just like the mighty eagle with great wisdom, they can react and adapt to changes swiftly along the course, while soaring fearlessly to greater heights.

Award Categories

  • Eminent Eagles
  • Excellent Eagles
  • Emerging Eagles
  • International Eagles


#MYCYBERSALE 2016 – Malaysia’s Biggest Online Sale Event

Welcome to Malaysia’s Biggest Online Sale Event happening from 26th-30th September 2016!

Congratulations to the organizer, Malaysia Digital Economy Corporation (MDEC) with its National Record listing in The Malaysia Book of Records for acquiring the Most Number of Online Merchants in an Online Sales Event with a total of 607 merchants. And, we are proud to be one of the participating merchants under “Home Improvement” category!

The 5 days event promises CRAZIEST discounts on our products & services and we are giving away FREE SHIPPING to ANYWHERE in Malaysia.

Shop conveniently, anytime anywhere.



#MYCYBERSALE is Malaysia’s Biggest Online Sale Event, an event that gathers Malaysia’s popular eTailers, selling at the same period.

Expect significant discounts on products & services and free shipping from participating eTailers.

Organized by Malaysia Digital Economy Corporation (MDEC) and supported by Kementerian Perdagangan Dalam Negeri, Koperasi Dan Kepenggunaan (KPDNKK), CyberSecurity Malaysia and SME Corp. Malaysia; #MYCYBERSALE aims to boost e-Commerce industry in Malaysia through these objectives:

  1. To generate online shopping demand from consumers;
  2. To encourage SMEs to adopt eCommerce in their businesses; and
  3. To increase domestic revenue of eCommerce

Our Library – Exclusively Yours

Everything you want to know about Hardware & Building Materials

Welcome to our library! A collection of information & resources on our products & service offerings – Hardware & Building Materials.

We believe that identifying the RIGHT applications, techniques and procedures, are crucial in addressing the RIGHT solutions to your projects, whether big or small. With our library, all information are made available for you within finger clicks and you can always be sure that you are always RIGHT!

Search through our product brochures, catalogues, specifications, charts, method statements & technical data sheets, and get your copy now! All these are made available for FREE without any FEE, and exclusively yours!

Visit library!